Applied Physics-i (English, Paperback, Anoop Singh Yadav)

86.00120.00

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  • Language: English
  • Binding: Paperback
  • Publisher: JBC Press
  • Genre: Academic and Professional
  • ISBN: 9789383137312, 9383137312
  • Edition: 1, 2013
  • Pages: 136

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86.00120.00

Description

Introduction to consumer behavior, Consumer research process, Consumer models, Individual determinants, Consumer learning process, Attitude formation, attitude measurement, Personality and self concept, Influences and consumer decision making, Concept of culture and subculture, Decision making process, Search and evaluation, Purchasing process and outlet selection, Purchase behavior and port purchase behavior, Consumer communication

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Genera

Higher Education

Publication

JBC Press

ISBN

9789383137312

Language

English

Binding

Paperback

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